undertakes no obligation toupdate any such statements to reflect actual events

undertakes no obligation toupdate any such statements to reflect actual events.Contact:For S3 Investment CompanyGemini Financial Communications, Inc.(951) 677-8073Email ContactCopyright 2009, Market Wire, All rights reserved.-0-. LOS ANGELES, CA, Jul 09 (MARKET WIRE) — Your Social Media Roadmap, a four-part webinar series designed to helpcommunicators develop a complete, actionable social media strategy,arrived at the finish line with its final session on measuring ROI. Guestexpert and recognized social media measurement guru Katie Delahaye Paine,along with session host and social media strategist Sally Falkow,stressed the importance of measuring the effectiveness of a social mediacampaign based on pre-determined goals that align with organizationalobjectives. The June 25 event also gave attendees an update on theunfolding social media strategy of case studies Reed’s, Inc., a US-based,top-selling natural soda manufacturer, and Forzani Group Ltd., Canada’slargest sporting goods retailer. Each webinar in the series built uponthe previous one, beginning with goal setting in March, then researchingand planning in April, choosing tactics in May, and finally, measuringROI.

Every webinar featured a different guest expert and included acompanion whitepaper. The webinar series is archived and available forviewing by registering at WEBINAR HIGHLIGHTS: Measuring ROI–Twitter is changing the way we all communicate. The US Department ofDefense considers that having a Twitter voice for the US Army and USMarines is a matter of national security. Twitter enables communication tomasses of people in times of crisis, and that generates ROI. As an example,through social media the Red Cross is much more efficient — it is gettingits messages out to many more people than ever before with no increase inbudget. –With social media, everything we’ve ever known about PR or evenmarketing measurement has to change. It used to be that in mainstream mediathe thinking was “if I reach enough people I’ll make sales and changebehavior.” Online versions of mainstream media amplified the number of”hits,” but in the meantime, social media moved on to more compellingnumbers reflecting brand engagement as well as an increase in websitetraffic and purchases.

Today smart marketing folks are basing measurementon delivering sales, leads and revenue; you have to do the same thing withsocial media –The 80/20 rule applies in social media. Measure what matters, because20 percent of content influences 80 percent of the decisions.–Define what you need to measure. It could be “impact.” Are you gettingmentions in online discussions? Are your messages reaching the rightpeople? These points are important to your brand, but what is moreimportant is “outcomes.” Did your revenue increase? Did your relationshipschange? Did the right people show up at your event? –Define your social media measurement on key performance metrics (KPIs)such as cost savings, productivity, or message penetration. “Transparency is a major focus of S3, andwe believe that as our wholly owned Redwood Capital subsidiary begins torealize its full potential, reporting the company’s financial results willbetter enable potential shareholders to see the value propositionpresented by S3 Investment Company.

GAAP requirements but are not required to be audited.To sign up to receive information by email directly from S3 InvestmentCompany when new press releases, investor newsletters, SEC filings orother information is disclosed, please visit http:// S3 Investment Company, Inc.S3 Investment Company, Inc. DANVILLE, CA, Jul 09 (MARKET WIRE) — S3 Investment Company, Inc. (PINKSHEETS: SIVC) CEO Jim Bickel commentedtoday on the completion of the last requirements to achieve fulltransparency with the Pink Sheets OTC Disclosure and News Service and, asa result, the company’s upgrade to the “Current Information” category at this year, S3 identified the Pink Sheets OTC Disclosure and NewsService as the channel it would use to post its current financialinformation and began the reporting process with the filing of annualreports with audited financials for the 2007 and 2008 fiscal years. Thecompany has subsequently filed its periodic quarterly financial resultsthrough the service.

The final steps needed were to submit a signedattorney letter agreement and post a required attorney opinion letter, andthese were completed on June 30, 2009.”We are pleased to have completed all of the steps required to be placedin the ‘Current Information’ designation through the OTC Disclosure andNews Service,” said Mr Bickel. It is also likely to be given as two doses –another logistical complication. “I think that part of the challenge is how to communicateeffectively with folks to be prepared without scaring people todeath,” Sebelius said. “It has to be a balance betweencomplacency and preparation.” She said HHS would start an advertising campaign to helpeducate people about the virus. To help stir up interest, theagency was offering a contest for the best unpaid advertisementfor television and radio, called a public service announcementor PSA. “The winning PSA will receive $2,500 in cash and willappear on national television,” HHS said.