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Personalised Weight unveils Loss and hotel rittenhouse square interprets Physical Activity Technology Developed at UnileverCorporate Research Addresses Needs of One Billion Overweight IndividualsGloballyLONDON–(Business Wire)–New Venture Partners LLC, the global venture capital firm dedicated to corporatetechnology spinouts, and Unilever Ventures, the early stage venture arm ofUnilever, today announced a joint investment in MiLife, a company focused onproviding technology solutions for personalised weight management. MiLife willuse the proceeds from the investment to assist with market expansion into the UKand entry into the US. In conjunction with the funding, Anton Arts of NewVenture Partners joined the MiLife Board of Directors MiLife is a spinout from Unilever Corporate Research (UCR) 76ers Wachovia Center – nba . UCR`s initial goalwas to explore long-term weight loss and behaviour-change coaching systemsthrough automating techniques used by leading behavioural psychologists 76ers Wachovia Center . As aresult of its research, it developed an automated, highly personalised weightloss and physical activity management system that incorporates, for the firsttime, an essential behaviour-change component through adaptive systems known asthe Idapt engine; this is the heart of the MiLife system.

According to the World Health Organization (WHO), 1.6 billion adults globallyare overweight and at least 400 million adults are obese . WHO further projectsthat by 2015, approximately 2.3 billion adults will be overweight and more than700 million will be obese lacroix at the rittenhouse . Annually, $50 billion is spent on weight loss relatedproducts and services in the US alone northern liberties restaurants . In addition, the anticipated costs forcompanies and governments caused by related medical conditions such as diabetes,hypertension and cardiovascular disease are staggering parc restaurant rittenhouse . “The MiLife system has proved highly effective in trials,” said Ciaran McCourt,CEO, MiLife 76ers.com .

“Recent results show very high user engagement and high levels ofphysical activity attributable to the unique combination of devices andcoaching . Furthermore, 84% of the users lost weight in the first three months,with around a quarter losing a clinically significant 5% of their body weight.In users that were overweight before using the program (BMI 25+) this resultedin an average weight loss of 8.2lb / 3.7 kg phildelphia . This ranks extremely well againsttrials undertaken on other commercial diets and matches the effectiveness ofone-to-one behavioural therapy at much lower costs.” The MiLife system leverages an innovative technology platform to automaticallyaccumulate, measure and track personal data via biometric devices.* The user wears an unobtrusive wireless MiBand wristband that continuouslymeasures physical activity and gathers weight recordings rittenhouse . All data isautomatically and continuously reported back to MiLife where it is analysed 76ers Wachovia Center tickets .* The MiLife system then reports back to the user with personalised adaptivecoaching to encourage necessary behaviour changes to achieve desired weightloss rittenhouse hotel . Additional tools such as habit breakers, reminders, community interaction,and meal planning all contribute to the highly engaging and successful system.”The MiLife system`s behaviour-change component is the `missing link` in today`scommercial diets and electronic weight loss gadgets.

For that reason, it hasattracted the attention of major corporate players interested in exploitingeffective solutions for healthy weight loss, to improve consumer`s life styleand prevent the onset of weight-related medical conditions,” said Anton Arts,Partner at New Venture Partners . “We were impressed by the management team`sunique skill set and proven track record in pursuing the wide range of globalbusiness opportunities in this field rittenhouse square hotels . MiLife enjoys unique benefits from theunparalleled depth of Unilever Corporate Research in the field of nutrition andvitality that underpin the product 76ers Wachovia Center tickets – nba .” The MiLife management team has a history of success in developing consumer-ledtechnology businesses, including weight management and behaviour change systems.The team is led by Ciaran McCourt, who was previously CEO of eDiets(NASDAQ:DIET) and founder and CEO of eDiets Europe rittenhouse square restaurants . MiLife`s long-term vision isto expand capabilities beyond weight management to address sleep and stressmanagement, as well as lifestyle diseases such as diabetes and coronary heartdisease . Since its launch in the UK market, MiLife has enjoyed exceptionalconsumer interest for its solution to lose weight in a healthy way, includingmedia coverage by the BBC and others. “Our goal is for MiLife to become the online coaching company of choice forpreventative health and wellness,” said John Coombs, Managing Director atUnilever Ventures and Chairman of the Board of MiLife.

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