As far as the domesticlarge hydropower equipment manufacturers are concerned there exists

As far as the domesticlarge hydropower equipment manufacturers are concerned, there exists hugeinvestment opportunities in Chinese hydropower equipment market in 2009 to 2010.This report makes a concrete analysis on the present development situation ofChinese electrical power equipment industry as well as the related sub-sectors.The report also introduces the operations of the major manufacturers in Chineseelectrical power equipment industry. The electrical power equipment enterprisesand the investors from home and abroad can learn some lessons and discover thepotential investment opportunities. This report is of high reference values toknow about the present development situation, competition patterns, marketdirection and development trends of Chinese electrical power equipment industryand master the investment opportunities. Who are the buyers, what motivates a purchase, and what are they buying?LITTLE ROCK, Ark.–(Business Wire)–U.S. automakers faced with persistent slow sales and make-do consumer attitudesneed to know all they can about the consumers most likely to “buy now.” Thatinsight – including where these prospects live and how best to approach them -is available in the latest Automotive Consumer Dynamics study released today byAcxiom® Corporation (Nasdaq: ACXM). “The consumer is definitely in the driver`s seat in every aspect of the shoppingand buying process,” said Tim Longnecker, Acxiom`s automotive industryexecutive.

“Consumers are being offered a multitude of incentives, from pricediscounts to selective financing and special close-out offers. But they`re slowto respond without heavy incentives and deep discounts, especially whenpurchasing a new vehicle.” The latest issue of Automotive Consumer Dynamics (ACD) reveals key insights onthe five “buy now” groups identified in Acxiom`s January 2009 study and what ismotivating them to buy. Among the insights:* “Used” is giving “new” a run for the money – six of the 10 consumer groups nowhave a greater interest in used vehicles, compared with only two groups withincreased interest in new vehicles. * “Buy now” consumers are often ready to take action – so marketers need toadjust messaging to reflect the affordability of new models compared to usedvehicles many consumers are now considering. * Consumers want higher fuel efficiency, which has remained a constant “buy”indicator over the past 12 months regardless of fuel prices.

* Brand loyalty lives – whether considering new or used, consumers have theirfavorites, and savvy marketers will develop their strategies based onbrand-affinity indices. * Reinvigorated incentives can capture the “buy now” consumer`s attention – thesame old incentives aren`t enough to motivate consumers.Regardless of the economy, the top three purchase motivators are based on needsversus wants. Of the top three purchase motivators, high mileage was the onlyfactor that increased in importance since January 2007.* High mileage on existing vehicle * Better gas mileage * Incentives/financing deals too good to pass up”The findings revealed in the latest ACD study provide marketers with a tool todefine the `buy now` consumer. Acxiom`s strength in consumer insights createsopportunities for dealers and manufacturers in this extremely toughenvironment,” said Longnecker. “Creating highly targeted messaging thatresonates with consumers and prompts a purchase will deliver greater return onmarketing dollars spent.” Automotive Consumer Dynamics is the industry`s first comprehensive,consumer-centric view of the U.S automotive market. Developed from the world`slargest repository of up-to-date consumer intelligence, InfoBase-X®, andAcxiom`s industry-leading PersonicX® life-stage segmentation, ACD appliessophisticated modeling and analysis to deliver a powerful combination ofhindsight, insight and foresight that spans more than 200 million U.S. consumersrepresenting over 128 million households and over 40 million vehiclepurchase/trade-in transactions.

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